Abstract: This patent discloses a system to create a template for Internet advertising utilizing a template server containing graphical user interfaces. The template server may receive instructions to retrieve a SWF object having a first image asset associated with a defined image variable. The template server additionally may receive instructions to replace the first image asset with a second image asset. The second asset automatically may be associated with the defined variable. The template server further may receive instructions to create the SWF object by adding the first image asset and the defined variable to the SWF object.