Abstract: Systems and methods are described for receiving behavior data associated with a plurality of users, generating a predictive model, receiving location data associated with the plurality of users, receiving service provider utilization data, determining, based on the predictive model, the location data, and the service provider utilization data, one or more recommended awards, transmitting to a subset of the plurality of users an offer to exchange a number of points to enter a drawing to win the one or more recommended awards, and receiving one or more requests to enter the drawing to win the one or more recommended awards in exchange for points.

Abstract: A gaming event is executed on electronic gaming media. A wager is accepted by a processor and a random selection of virtual letter symbols are provided to a player by a display screen outside of a grid of rows and columns on a wagering device. The player inputs commands to the processor to switch the virtual letter symbols into individual frames in the grid, for example, until available virtual letter symbols are exhausted. A final arrangement of the virtual letter symbols on the grid is evaluated at least as to how many words are formed on paylines, and paytables are used to resolve the wager.

Abstract: A gaming event is executed on electronic gaming media. A wager is accepted by a processor and a random selection of virtual letter symbols are provided to a player by a display screen outside of a grid of rows and columns on a wagering device. The player inputs commands to the processor to switch the virtual letter symbols into individual frames in the grid, for example, until available virtual letter symbols are exhausted. A final arrangement of the virtual letter symbols on the grid is evaluated at least as to how many words are formed on paylines, and paytables are used to resolve the wager.

Abstract: Systems and methods are described for receiving behavior data associated with a plurality of users, generating a predictive model, receiving location data associated with the plurality of users, receiving service provider utilization data, determining, based on the predictive model, the location data, and the service provider utilization data, one or more recommended awards, transmitting to a subset of the plurality of users an offer to exchange a number of points to enter a drawing to win the one or more recommended awards, and receiving one or more requests to enter the drawing to win the one or more recommended awards in exchange for points.