Abstract: A tile for use in a modular interactive media system includes a microprocessor, a sensor, a data communications subsystem in operative communication with the microprocessor and the sensor, and a casing. The casing has at least two faces, at least one face defining a user contact surface, and sides between the faces, at least one side cooperating with at least one side of a second tile and having an interconnecting portion with a first pair of alignment and data connection structures and a second pair of alignment and data connection structures complementary to the first pair. The first structures include a projection extending from the one casing side and a complementary recess. A first data connector is disposed in the projection and a second data connector is disposed in the recess. The second structures are rotated relative to the first structures.