Abstract: Systems and methods for the semantic modeling of advertising creatives included in targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, an advertising creative generation device includes a processor, an advertising creative generation application, at least one semantic model and performance data, wherein the an advertising creative generation application configures the processor to obtain a set of existing advertising creatives, where at least one of the existing advertising creatives comprises an existing concept, identify at least one existing advertising strategy pattern, determine performance data for the at least one existing advertising strategy pattern based on the performance data, identify at least one performance pattern based on the performance data for the at least one existing advertising strategy pattern, and generate at least one recommended advertising strategy.

Abstract: Systems and methods for generating coordinated advertising campaigns in accordance with embodiments of the invention are disclosed.

Abstract: Systems and methods for generating and enhancing advertising campaigns and web content using dominant attribute analysis in accordance with embodiments of the invention are disclosed. In one embodiments, a product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product enhancement generation application directs the processor to obtain product feed data, determine category data based on the obtained product feed data, identify dominant attribute data based on the category data, generate a set of product title data based on the dominate attribute data and the product feed data, and store the generated product title data using the memory.

Abstract: Campaign creation systems and methods for enhancing semantic models using unstructured data in accordance with embodiments of the invention are disclosed. In one embodiment, a campaign creation server system a semantic model enhancement application configuring a processor to obtain unstructured data, parse the unstructured data into parsed data, where the parsed data includes at least one piece of token data including at least one word and at least one relationship, identify at least one token not present in a semantic model, when the token is determined to be a value, identify relevant attributes within the token based on the at least one relationship in the token, when the token is determined to be a category, identify at least one parent category in the semantic model based on the at least one relationship, and update the semantic model based on the identified at least one token.

Abstract: Systems and methods for the semantic modeling of advertising creatives included in targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, an advertising creative generation device includes a processor, an advertising creative generation application, at least one semantic model and performance data, wherein the an advertising creative generation application configures the processor to obtain a set of existing advertising creatives, where at least one of the existing advertising creatives comprises an existing concept, identify at least one existing advertising strategy pattern, determine performance data for the at least one existing advertising strategy pattern based on the performance data, identify at least one performance pattern based on the performance data for the at least one existing advertising strategy pattern, and generate at least one recommended advertising strategy.

Abstract: Systems and methods for scoring phrases and keywords utilized in the generation of targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a keyword and phrase scoring device includes a processor, a keyword and phrase scoring application, phrase key data, and language model performance data including category and attribute data with associated keywords and keyword performance data, wherein the keyword and phrase scoring application configures the processor to obtain a plurality of unscored keywords, identify keyword patterns in a portion of the plurality of unscored keywords, generate a keyword model based on a set of key columns, create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data, and score the plurality of unscored keywords based on the keyword model and the training language model.

Abstract: A computer system including a master entitlement processor for storing user information, such as user passwords and access permissions, and a user computer system for allowing a user to operate an application in accordance with the user information corresponding to the user. The user computer system preferably includes a plurality of server computers organized into an enterprise including a plurality of domains. Two-way communication between the master entitlement processor and the server computers facilitates accurate storage, reliable access and easy modification of the user information. Organization of the server computers into domains allows good fault tolerance and robust failover and failback operations through static and dynamic loadbalancing.

Abstract: A computer system including a master entitlement processor for storing user information, such as user passwords and access permissions, and a user computer system for allowing a user to operate an application in accordance with the user information corresponding to the user. The user computer system preferably includes a plurality of server computers organized into an enterprise including a plurality of domains. Two-way communication between the master entitlement processor and the server computers facilitates accurate storage, reliable access and easy modification of the user information. Organization of the server computers into domains allows good fault tolerance and robust failover and failback operations through static and dynamic loadbalancing.

Abstract: A computer system including a master entitlement processor for storing user information, such as user passwords and access permissions, and a user computer system for allowing a user to operate an application in accordance with the user information corresponding to the user. The user computer system preferably includes a plurality of server computers organized into an enterprise including a plurality of domains. Two-way communication between the master entitlement processor and the server computers facilitates accurate storage, reliable access and easy modification of the user information. Organization of the server computers into domains allows good fault tolerance and robust failover and failback operations through static and dynamic loadbalancing.

Abstract: A computer system including a master entitlement processor for storing user information, such as user passwords and access permissions, and a user computer system for allowing a user to operate an application in accordance with the user information corresponding to the user. The user computer system preferably includes a plurality of server computers organized into an enterprise including a plurality of domains. Two-way communication between the master entitlement processor and the server computers facilitates accurate storage, reliable access and easy modification of the user information. Organization of the server computers into domains allows good fault tolerance and robust failover and failback operations through static and dynamic loadbalancing.