Abstract: Campaign creation systems and methods for building semantic model based targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment of the invention, a method of automatically generating adgroups includes obtaining source data describing a plurality of landing pages, obtaining a list of initial keywords, building a semantic model based on the source data and the initial list of keywords, mapping keywords to relevant offers based on the semantic model, automatically generating one or more anticipated creatives, automatically generating at least one anticipated creative based upon the attributes of at least one relevant offer, automatically generating adgroups using at least one of the one or more anticipated creatives, including at least one anticipated creative based upon the attributes of at least one relevant offer in the adgroup associated with the relevant offer, and deploying the adgroups to a search engine provider.

Abstract: Systems and methods for creating expanded targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a campaign expansion device includes a processor and a campaign expansion application, wherein the campaign expansion application configures the processor to obtain a live advertising campaign, where the live advertising campaign includes a plurality of keywords and match types associated with the keywords, determine at least one centroid cluster including a portion of the plurality of keywords, identify at least one target centroid cluster in the at least one centroid cluster, modify at least one match type associated with at least keyword, and generate an expanded advertising campaign, where the extended advertising campaign includes the unmodified portion of the plurality of keywords and match types associated with the keywords from the live advertising campaign and the modified keywords and associated match types.