Patents by Inventor Ben Bear
Ben Bear has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20240104601Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.Type: ApplicationFiled: December 4, 2023Publication date: March 28, 2024Inventors: Daniel Kang, Ben Bear
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Patent number: 11922459Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms. In one embodiment, a system includes a storage medium to store one or more software programs and an adaptive decision unit coupled to the storage medium. The adaptive decision unit includes or is coupled to processing logic that is configured to execute instructions of at least one adaptive decision algorithm to obtain data for different variables including at least two of an advertisement (ad) engagement history for a user, application (app) engagement history for the user, and in-app purchase engagement history for the user when making an ad selection decision. The at least one adaptive decision algorithm determines an ad selection decision for at least one relevant ad or ad content served in an engaging manner to a device of the user.Type: GrantFiled: July 21, 2021Date of Patent: March 5, 2024Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear
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Patent number: 11861660Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.Type: GrantFiled: August 30, 2021Date of Patent: January 2, 2024Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear
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Publication number: 20220076295Abstract: Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.Type: ApplicationFiled: November 15, 2021Publication date: March 10, 2022Inventors: Daniel Kang, Ben Bear
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Patent number: 11216839Abstract: Methods and systems are described for providing advanced programmatic advertising targeting. In one embodiment, a system includes a storage medium to store instructions of one or more performance based algorithms and processing logic coupled to the storage medium. In response to receiving a function call from an advertising entity, the processing logic is configured to execute the instructions of the one or more performance based algorithms to analyze parameters of the function call including an advertising cost budget for an ad campaign and analyze advanced targeting data and parameters and rules for determining a customized ad campaign for the advertising entity. The advanced targeting data and parameters include device characteristics and user characteristics including at least one of conversion rate, ad engagement rate, installed software application (app) type on a user's device, and in-app purchase (IAP) activity of a user from any ad source.Type: GrantFiled: April 2, 2015Date of Patent: January 4, 2022Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear, Zain Jaffer, David Gregson
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Patent number: 11205199Abstract: Methods and systems are described for providing programmatic creation and modification of advertising services including advertising campaigns. In one embodiment, a system includes an advertising campaign framework having one or more application programming interfaces (APIs) and software components that include one or more software programs and software code libraries. A storage medium stores instructions of the one or more APIs and software components. Processing logic is coupled to the storage medium. The processing logic is configured to execute the instructions of the one or more APIs and software components to receive a function call from an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating an ad campaign and programmatically modifying an ad campaign, and to generate a response that is sent to the ad campaign software of the advertising entity.Type: GrantFiled: April 2, 2015Date of Patent: December 21, 2021Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear, Zain Jaffer, David Gregson
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Patent number: 11205193Abstract: Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.Type: GrantFiled: March 31, 2016Date of Patent: December 21, 2021Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear
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Publication number: 20210390579Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.Type: ApplicationFiled: August 30, 2021Publication date: December 16, 2021Inventors: Daniel Kang, Ben Bear
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Publication number: 20210350410Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms. In one embodiment, a system includes a storage medium to store one or more software programs and an adaptive decision unit coupled to the storage medium. The adaptive decision unit includes or is coupled to processing logic that is configured to execute instructions of at least one adaptive decision algorithm to obtain data for different variables including at least two of an advertisement (ad) engagement history for a user, application (app) engagement history for the user, and in-app purchase engagement history for the user when making an ad selection decision. The at least one adaptive decision algorithm determines an ad selection decision for at least one relevant ad or ad content served in an engaging manner to a device of the user.Type: ApplicationFiled: July 21, 2021Publication date: November 11, 2021Inventors: Daniel Kang, Ben Bear
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Patent number: 11127037Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a user interface (UI) configurator to provide a custom scripting framework to create and edit customizable ad formats for display on a device. The ad system receives an ad request from the device with the ad request including different types of information including publisher settings of a selected software application on the device, an application id to identify the selected software application, placement information for timing placement of at least one ad or interstitial ad to be displayed on the device. The ad system processes the ad request to determine an ad format and timing placement of the at least one ad or interstitial ad based on the information contained in the ad request.Type: GrantFiled: April 2, 2015Date of Patent: September 21, 2021Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear
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Patent number: 11100536Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience based on adaptive algorithms. In one embodiment, a system includes a storage medium to store one or more software programs and an adaptive decision unit coupled to the storage medium. The adaptive decision unit includes or is coupled to processing logic that is configured to execute instructions of at least one adaptive decision algorithm to obtain data for different variables including at least two of an advertisement (ad) engagement history for a user, application (app) engagement history for the user, and in-app purchase engagement history for the user when making an ad selection decision. The at least one adaptive decision algorithm determines an ad selection decision for at least one relevant ad or ad content served in an engaging manner to a device of the user.Type: GrantFiled: April 2, 2015Date of Patent: August 24, 2021Assignee: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear
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Patent number: 10699309Abstract: Methods and systems are described for providing advertising services to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.Type: GrantFiled: April 2, 2015Date of Patent: June 30, 2020Assignee: Vungle, Inc.Inventors: Daniel Kang, Ben Bear
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Patent number: 10692117Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.Type: GrantFiled: October 13, 2017Date of Patent: June 23, 2020Assignee: Vungle, Inc.Inventors: Daniel Kang, David Gregson, Ben Bear
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Patent number: 10019729Abstract: Methods and systems are described for providing programmatic testing of users to determine user attention for advertisements. In one embodiment, a system includes an advertising campaign framework having a testing platform, one or more application programming interfaces (APIs), and software components. A storage medium stores instructions of the testing platform, one or more APIs, and software components. Processing logic is configured to execute the instructions to receive a function call from an ad test software or an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating one or more tests to be displayed within an initiated software application of a user during an ad campaign to determine user attention during the one or more tests, and to generate a response that is sent to the ad test software or the ad campaign software of the advertising entity.Type: GrantFiled: April 2, 2015Date of Patent: July 10, 2018Assignee: Vungle, Inc.Inventors: Daniel Kang, Ben Bear
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Publication number: 20180040033Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.Type: ApplicationFiled: October 13, 2017Publication date: February 8, 2018Applicant: Vungle, Inc.Inventors: Daniel Kang, David Gregson, Ben Bear
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Patent number: 9792630Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.Type: GrantFiled: April 2, 2015Date of Patent: October 17, 2017Assignee: Vungle, Inc.Inventors: Daniel Kang, David Gregson, Ben Bear
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Publication number: 20160292715Abstract: Methods and systems are described for providing programmatic testing of users to determine user attention for advertisements. In one embodiment, a system includes an advertising campaign framework having a testing platform, one or more application programming interfaces (APIs), and software components. A storage medium stores instructions of the testing platform, one or more APIs, and software components. Processing logic is configured to execute the instructions to receive a function call from an ad test software or an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating one or more tests to be displayed within an initiated software application of a user during an ad campaign to determine user attention during the one or more tests, and to generate a response that is sent to the ad test software or the ad campaign software of the advertising entity.Type: ApplicationFiled: April 2, 2015Publication date: October 6, 2016Applicant: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear
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Publication number: 20160292746Abstract: Methods and systems are described for providing programmatic bidding of advertisement inventory. In one embodiment, an advertising system includes an ad bidding component or module of an ad server and a storage medium coupled to the ad server. The storage medium stores instructions including instructions of the ad bidding component or module. Processing logic is configured to execute the instructions to receive a bid campaign function call for an ad campaign from an advertising entity, determine objectives for the advertising entity including life time value (LTV) for users and return on investment (ROI) for the ad campaign, determine targeted users having characteristics appropriate for satisfying the objectives of the advertising entity, and autonomously determine a dynamic ad bid price parameter and associated group of targeted users that satisfy the objectives of the advertising entity based on having characteristics that satisfy at least three different parameters.Type: ApplicationFiled: April 2, 2015Publication date: October 6, 2016Applicant: VUNGLE, INC.Inventors: Daniel Kang, David Gregson, Ben Bear
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Publication number: 20160292732Abstract: Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.Type: ApplicationFiled: March 31, 2016Publication date: October 6, 2016Inventors: Daniel Kang, Ben Bear
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Publication number: 20160180377Abstract: Methods and systems are described for providing advanced programmatic advertising targeting. In one embodiment, a system includes a storage medium to store instructions of one or more performance based algorithms and processing logic coupled to the storage medium. In response to receiving a function call from an advertising entity, the processing logic is configured to execute the instructions of the one or more performance based algorithms to analyze parameters of the function call including an advertising cost budget for an ad campaign and analyze advanced targeting data and parameters and rules for determining a customized ad campaign for the advertising entity. The advanced targeting data and parameters include device characteristics and user characteristics including at least one of conversion rate, ad engagement rate, installed software application (app) type on a user's device, and in-app purchase (IAP) activity of a user from any ad source.Type: ApplicationFiled: April 2, 2015Publication date: June 23, 2016Applicant: VUNGLE, INC.Inventors: Daniel Kang, Ben Bear, Zain Jaffer, David Gregson