Abstract: A method of categorizing and retrieving a web site is based on a search term provided by a web searcher. After identification of a web site on the basis of the search term, the web searcher associates a rating with the web site reflective of the degree of association of the web site to the search term according to the web searcher. The rating is stored in association with an identifier of the web site, the search term, and an identifier of the web searcher. Subsequent searching by the web searcher on the search term results in display of web sites rated above a high threshold, web sites rated by others with weighted average rating above a low threshold, and web sites identified by third-party search engines on the basis of the search term.