Abstract: Embodiments of the present invention are directed to a social entertainment platform that supports live social video streaming and messaging. One common use for this social entertainment platform is to allow audience members to watch and interact with a person playing an electronic game. The social entertainment platform allows a streamer to stream live (in substantially real-time) on a network(s), such as the Internet, for a live audience to view and to respond to the live entertainment. The social entertainment platform includes several unique areas, including a real-time broadcasting component, a real-time messaging component, and an integrated user interface (UI) component, that make the social entertainment platform advantageous to use over traditional platforms.