Abstract: A method and system for creating a web listing using a mobile phone whereby a user, typically a business owner or a representative of the business, provides information/data associated with the business to a mobile application including an on-line directory service using a merchant mobile phone, or other mobile computing system, associated with the user and/or the business and/or a mobile application, and/or an SMS and/or another mobile communications network. The information associated with the business provided via the merchant mobile phone, or other mobile computing system, is then used by the on-line directory service to create an on-line presence for the business such as, but not limited to, an on-line web-listing for the business in the on-line directory that includes at least part of the information associated with the business provided via the merchant mobile phone, or other mobile computing system.

Abstract: A method and system for creating customer lists and customer profiles using mobile computing systems whereby A mobile computing system based marketing device, such as a Short Message Service (SMS) message, is created by the merchant and/or product marketer through a mobile application that includes one or more “hooks” that are presented to the mobile customers to inquire about a given mobile customer's interest level in the mobile computing system based marketing device and/or the specific offer made through the mobile computing system based marketing device. The mobile computing system based marketing device is then distributed to selected mobile customers and one or more of the selected mobile customers who receive the mobile computing system based marketing device respond, or fail to respond, to the mobile computing system based marketing device.

Abstract: The invention relates to a method to send a promotional offer from a business entity. The method steps include obtaining a profile of the business entity from a financial management application (FMA) executing on a central processing unit (CPU) and configured to manage operations of the business entity, analyzing a plurality of messages from a message source based on a pre-determined criterion to identify a keyword, qualifying the keyword to generate a qualified keyword with a keyword rating, wherein the keyword rating represents how relevant the keyword is to the business entity based on the profile of the business entity, searching for the qualified keyword in the promotional offer among a plurality of promotional offers in a library to generate a match between the qualified keyword and the promotional offer, adjusting a score of the promotional offer, in response to generating the match, based on the keyword rating, and sending the promotional offer to a consumer based on the score.

Abstract: A technique for identifying a recommended type of advertising message is described. In this technique, information about advertising messages directed from businesses to consumers and associated acceptance rates of the advertising messages by the consumers is received or accessed. Note that the advertising messages include different types of advertising messages for different types of businesses. Then, the recommended type of advertising message for a given business is identified based on an associated type of business and the received information. By leveraging the results obtained by other similar businesses, this technique may allow the given business to improve the effectiveness of a subsequent advertising campaign.

Abstract: A method and system for creating a web listing using a mobile phone whereby a user, typically a business owner or a representative of the business, provides information/data associated with the business to a mobile application including an on-line directory service using a merchant mobile phone, or other mobile computing system, associated with the user and/or the business and/or a mobile application, and/or an SMS and/or another mobile communications network. The information associated with the business provided via the merchant mobile phone, or other mobile computing system, is then used by the on-line directory service to create an on-line presence for the business such as, but not limited to, an on-line web-listing for the business in the on-line directory that includes at least part of the information associated with the business provided via the merchant mobile phone, or other mobile computing system.