Abstract: A system detects a subject(s) or recipient(s), or an object(s) associated therewith, and sends a communication, for example, a message, to the subject, or object associated therewith, collectively, the “subject.” The communication is projected as an image proximate to the subject, and is projected to the subject when stationary or in motion, and in some cases, the communication is selected based on the direction of travel of the subject.