Patents by Inventor Benjamin Casey Roberts

Benjamin Casey Roberts has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Modifying advertisement bids using predicted advertisement performance
    Patent number: 10740789
    Abstract: An advertising system provides advertisements to client devices. To select advertisements, the advertising system identifies previously selected advertisements to determine which presentations of the advertisement are still in-flight and have not yet resulted in conversion event. The advertising system predicts total advertising spend based on the in-flight advertisements, and adjusts a paced bid for the advertisement by determining whether the estimated total advertising spend, reflecting predicted in-flight advertisements, is above or below an expected spending to reach a budget for the advertising campaign, which may increase or decrease the paced bid.
    Type: Grant
    Filed: December 10, 2015
    Date of Patent: August 11, 2020
    Assignee: Facebook, Inc.
    Inventors: David Paul Capel, Harsh Doshi, Benjamin Casey Roberts
  • MODIFYING ADVERTISEMENT BIDS USING PREDICTED ADVERTISEMENT PERFORMANCE
    Publication number: 20170169465
    Abstract: An advertising system provides advertisements to client devices. To select advertisements, the advertising system identifies previously selected advertisements to determine which presentations of the advertisement are still in-flight and have not yet resulted in conversion event. The advertising system predicts total advertising spend based on the in-flight advertisements, and adjusts a paced bid for the advertisement by determining whether the estimated total advertising spend, reflecting predicted in-flight advertisements, is above or below an expected spending to reach a budget for the advertising campaign, which may increase or decrease the paced bid.
    Type: Application
    Filed: December 10, 2015
    Publication date: June 15, 2017
    Inventors: David Paul Capel, Harsh Doshi, Benjamin Casey Roberts