Abstract: A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.

Abstract: A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides reports based on the inferred attribution.

Abstract: A method and system for reporting website activity. According to an example embodiment, the system receives event-level data representing visitor activity through navigation entities on a client website, infers attribution of one or more metrics to at least one navigation entity based on the visitor activity, and provides online reports to the client based on the inferred attribution.

Abstract: A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of the event-level data, and provides online reports based on the resultant data in response to a client-requested analysis of the event-level data.

Abstract: Methods and associated structures for rapidly processing messages in a distributed computing application. Rules are stored in structures defined by the present invention and methods associated therewith rapidly process the boolean predicates of the rules to determine what actions need be taken in the distributed computing environment in response to receipt of a message published by a publishing application in the distributed computing environment. Rules argument tables store rule argument entries which each represent a single boolean predicate test clause which compare a column (field) of a published message with either a fixed value or with another column of a published message. All rule argument predicate clauses which are AND'ed to form a rule are related in the rules argument tables by a common rule.sub.-- id column value. An operations table stores entries each of which describes groups of attributes of rules stored in the rules argument tables.