Patents by Inventor Benjamin D. Foster
Benjamin D. Foster has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11822613Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: GrantFiled: December 23, 2021Date of Patent: November 21, 2023Assignee: Zeta Global Corp.Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Patent number: 11354376Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: GrantFiled: June 30, 2020Date of Patent: June 7, 2022Assignee: Zeta Global Corp.Inventors: Timothy J Catlin, Richard E Chatwin, Benjamin D Foster, Matthew R McEachen, Murthy V Nukala, Veeravich T Thumasathit
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Publication number: 20220114231Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: December 23, 2021Publication date: April 14, 2022Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20200334320Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: June 30, 2020Publication date: October 22, 2020Inventors: Timothy J Catlin, Richard E Chatwin, Benjamin D Foster, Matthew R McEachen, Murthy V Nukala, Veeravich T Thumasathit
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Patent number: 10698970Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.Type: GrantFiled: July 18, 2018Date of Patent: June 30, 2020Assignee: Zeta Global, Corp.Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20190026384Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: July 18, 2018Publication date: January 24, 2019Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Patent number: 10049169Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: GrantFiled: April 16, 2014Date of Patent: August 14, 2018Assignee: ZETA GLOBAL CORP.Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20140372901Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: April 16, 2014Publication date: December 18, 2014Inventors: Timothy J. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich T. Thumasathit
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Publication number: 20110252330Abstract: In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content.Type: ApplicationFiled: June 20, 2011Publication date: October 13, 2011Applicant: ADCHEMY, INC.Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
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Publication number: 20110246906Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.Type: ApplicationFiled: June 20, 2011Publication date: October 6, 2011Applicant: ADCHEMY, INC.Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
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Patent number: 7966564Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page.Type: GrantFiled: May 8, 2008Date of Patent: June 21, 2011Assignee: Adchemy, Inc.Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit
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Publication number: 20090282343Abstract: Embodiments of a web page optimization system are described. The system utilizes an accumulated body of visitor data regarding interaction with one or more web pages to determine an optimized web page to display to a visitor. Various types of session data, including network traffic data for the client computer, demographic information about the visitor, and general and specific session data of other visitors in similar browsing sessions are defined and compiled. Continuous full-path optimization from initial visitor interaction with the web page is provided through a visitor context analysis component that analyzes certain parameters related to how the visitor has accessed the web page.Type: ApplicationFiled: May 8, 2008Publication date: November 12, 2009Inventors: Timothy J. O. Catlin, Richard E. Chatwin, Benjamin D. Foster, Matthew R. McEachen, Murthy V. Nukala, Veeravich Thi Thumasathit