Patents by Inventor BENJAMIN E. CHODROFF

BENJAMIN E. CHODROFF has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20110264536
    Abstract: At least one virtual users in a virtual world can be identified, wherein the at least one virtual user is within a viewable distance of at least one advertisement display point. A distance dependent advertising plan can be created for the advertisement display point that varies based on the distance between the virtual user and the at least one advertisement display point. The advertisement plan can contain different advertising content items for presenting within the advertisement display point. Different ones of the different advertising content items are presented in accordance with the advertisement plan when the virtual user is at different distances from the at least one advertisement display point. The different advertising content items can be displayed at the advertising display point in the virtual world based on the advertising plan.
    Type: Application
    Filed: April 22, 2010
    Publication date: October 27, 2011
    Applicant: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: BENJAMIN E. CHODROFF, PANKAJ S. ZANWAR