Abstract: A client computing device accesses a communications network via a network service provider, including exercising to at least one other user using a network-based service. A request for location context is provided, destined to the network-based service via the network service provider. The network service provider intercepts the location context request and provides the location context to the client computing device, which is then provided to the at least one other user using the network-based service (such as a status message of an instant messaging service).