Abstract: A platform and methodology facilitates the design, execution and tracking of Internet-based retail promotions by the merchant offering the promotion. An integrated set of promotion tools (collectively, a platform) are provided to merchants that allow the merchant to create virtually any type of promotion, with any restrictions, limitations and level of discount as determined by the merchant. The promotion is distributed using any specified distribution channel or channels to any desired segment of consumers. The consumers may then “purchase” the promotion or otherwise interact with the merchant either on line or in-store.