Abstract: Content delivery optimization and recommendation is disclosed. A manner of delivering a content object to a mobile device may be determined at least in part by applying a behavior model associated with a user of the mobile device to attributes associated with the content object. The behavior model may be generated based at least in part on observed activities of the user. The content object is provided to the mobile device in the determined manner.

Abstract: Content delivery optimization and recommendation is disclosed. A manner of delivering a content object to a mobile device may be determined at least in part by applying a behavior model associated with a user of the mobile device to attributes associated with the content object. The behavior model may be generated based at least in part on observed activities of the user. The content object is provided to the mobile device in the determined manner.

Abstract: Techniques to establish a communication system between an administrative node, such as a remote help desk, and an instance of a managed mobile app running on a mobile device are disclosed. In various embodiments, an indication is received to establish a help desk session associated with a mobile device. A help desk library embedded in mobile app code comprising a managed mobile app installed on the mobile device is used to provide the help desk session. The help desk library is configured to provide in real time to a help desk system external to the mobile device mobile app data associated with the managed mobile app while the managed mobile app is running on the mobile device.

Abstract: Mobile device traffic management is disclosed. Information including a traffic management policy to be applied to data transferred between a mobile device and a node is received from a device management server. The device management server determines the traffic management policy based at least in part on roaming state information received from the mobile device. Data transferred between the mobile device and the node is processed based at least in part on the traffic management policy.

Abstract: Mobile device traffic management is disclosed. Information including a traffic management policy to be applied to data transferred between a mobile device and a node is received from a device management server. The device management server determines the traffic management policy based at least in part on roaming state information received from the mobile device. Data transferred between the mobile device and the node is processed based at least in part on the traffic management policy.