Abstract: A disc encoding system encodes a plurality of optical discs with identical data on a first portion and variable data on a second portion of each of the plurality of optical discs. A hybrid disc can include a first and a second portion. The hybrid disc enables encoding the identical data on the first portion using a disc pressing process in which a master disc is used to define a pressing pattern. The variable data can be written on the second portion using a disc burning process in which at least one laser is used to modify a reflective property of the hybrid optical disc material, such that at least some of the optical discs vary in content. In an embodiment, the identical data includes one of movies, games, software, or music and the variable data includes one of digital fingerprints, logo data, or advertisement content. The disc encoding system can use location identifiers to identify location in the second portion of the hybrid optical disc for burning varying data.