Abstract: The present invention relates to a composition comprising the association of the molecules of flavanol monomers and ?-viniferin as a nutritional product or a drug for humans or animals.

Abstract: A system and method of generating bid values for sponsored search includes steps or acts of: receiving a bid phrase for an advertisement for an item, wherein the bid phrase specifies a search query for which the advertisement should be displayed; receiving first information at a first input/output interface, the first information related to a bidding behavior of the advertiser; receiving second information at a second input/output interface, the second information relating to a history of bids by other advertisers for the bid phrase; and generating a bid value for the bid phrase submitted for the advertisement for the search query, based on the information received.

Abstract: The present disclosure is directed to systems and methods for estimating a conversion rate associated with a digital ad. Generally, an ad provider and/or an ad campaign management system detects an action of a user associated with a digital ad. The ad provider and/or ad campaign management system detects a subsequent action of the user after detecting the action of the user associated with the digital ad and determines an amount of time between the action of the user associated with the digital ad and the subsequent action of the user. The ad provider and/or ad campaign management system then estimates a conversion rate associated with the digital ad based on the determined amount of time. In some implementations, a model is utilized to estimate a conversion rate associated with a digital ad based on dwell times even when the ad provider and/or ad campaign management system has little or no conversion data associated with the digital ad.

Abstract: The present invention is directed towards systems and methods for generating one or more related queries with respect to a given query. The method may comprise receiving a query comprising one or more terms, generating a corpus of candidate reformulations and identifying one or more queries or terms from the corpus of candidate reformulations related to the received query. One or more related queries are generated on the basis of the identified one or more queries or terms from the corpus of candidate reformulations.

Abstract: Methods and systems are provided for adjusting an advertiser bid, in a sponsored search auction, in connection with one or more advertisements to be served in connection with keyword queries, the bid being associated with one or more keyword phrases. The bid is adjusted based on a predicted conversion rate associated with an advertisement served in connection with a match between a keyword query and the one or more keyword phrases. A bid may be decreased for a match with a lower predicted conversion rate than a comparison predicted conversion rate such as a normalized average predicted conversion rate.

Abstract: The present disclosure is directed to systems and methods for determining semantically related terms based on sequences of search queries. Generally, a semantically related term tool examines search logs to associate search queries with a user submitting the search query. The semantically related term tool establishes a plurality of sequences of search queries, each sequence of search queries comprising one or more search queries associated with a common user and relating to a common concept. The semantically related term tool receives one or more seed terms and determines one or more terms related to the received seed terms based on the established plurality of sequences of search queries.

Abstract: A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.

Abstract: The present invention is directed towards systems and methods for generating one or more related queries with respect to a given query. The method may comprise receiving a query comprising one or more terms, generating a corpus of candidate reformulations and identifying one or more queries or terms from the corpus of candidate reformulations related to the received query. One or more related queries are generated on the basis of the identified one or more queries or terms from the corpus of candidate reformulations.

Abstract: The present invention relates to systems and methods for identifying one or more queries related to a given query. The method of the present invention comprises receiving a query written according to one or more writing systems of a language with multiple writing systems. A candidate set of queries written according to one or more writing systems of the language with multiple writing systems is identified. A score is calculated for the one or more queries in the candidate set indicating the similarity of the one or more queries with respect to the query received.

Abstract: A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.

Abstract: A system for generating subphrase queries. The system includes a sequence label modeling engine and a regression modeling engine. The sequence label modeling engine generates a plurality of subphrase queries by indexing through each token in a search phrase and labeling each token based on an association to other tokens in the search phrase. The regression modeling engine scores each subphrase query at least partially on the association according to a scoring model. The regression modeling engine identifies the subphrase query with the highest score which may then be used for identifying a sponsored search list or a web search item.

Abstract: A system is described for discovering associative intent queries based on search web logs. The system may mine one or more user sessions comprising data from search engine query logs and generate query pairs based on the data. The system may use statistics and morphology to identify relationships among the query pairs. From these relationships, the system may distinguish the associative intent query pairs from the similar and unrelated intent query pairs.

Abstract: The present invention is directed towards systems and methods for generating one or more related queries with respect to a given query. The method may comprise receiving a query comprising one or more terms, generating a corpus of candidate reformulations and identifying one or more queries or terms from the corpus of candidate reformulations related to the received query. One or more related queries are generated on the basis of the identified one or more queries or terms from the corpus of candidate reformulations.

Abstract: The present disclosure is directed to systems and methods for determining semantically related terms based on sequences of search queries. Generally, a semantically related term tool examines search logs to associate search queries with a user submitting the search query. The semantically related term tool establishes a plurality of sequences of search queries, each sequence of search queries comprising one or more search queries associated with a common user and relating to a common concept. The semantically related term tool receives one or more seed terms and determines one or more terms related to the received seed terms based on the established plurality of sequences of search queries.

Abstract: The present invention is directed towards systems and methods for generating one or more related queries with respect to a given query. The method may comprise receiving a query comprising one or more terms, generating a corpus of candidate reformulations and identifying one or more queries or terms from the corpus of candidate reformulations related to the received query. One or more related queries are generated on the basis of the identified one or more queries or terms from the corpus of candidate reformulations.

Abstract: A system and method are disclosed for identifying similar queries. A user query may be compared with known search keywords. The user query may be a Chinese related query, which is converted into a different form before comparing with other converted queries or keywords. A similarity score based on different features may be used for comparing the queries.

Abstract: A system is described for discovering associative intent queries based on search web logs. The system may mine one or more user sessions comprising data from search engine query logs and generate query pairs based on the data. The system may use statistics and morphology to identify relationships among the query pairs. From these relationships, the system may distinguish the associative intent query pairs from the similar and unrelated intent query pairs.

Abstract: The present invention relates to systems and methods for identifying one or more queries related to a given query. The method of the present invention comprises receiving a query written according to one or more writing systems of a language with multiple writing systems. A candidate set of queries written according to one or more writing systems of the language with multiple writing systems is identified. A score is calculated for the one or more queries in the candidate set indicating the similarity of the one or more queries with respect to the query received.

Abstract: A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.

Abstract: A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.