Patents by Inventor Benjamin S. Sprecher

Benjamin S. Sprecher has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11954702
    Abstract: A method, including receiving, from a consumer, a client device identification though an application running in a client device, is provided. The method includes matching the client device identification with a loyalty card for a retail store, identifying a shopping history for consumer, associated with the retail store, in a database, based on the loyalty card, and requesting, through the application, an information from consumer, based on the shopping history. The method further includes verifying the identity of consumer when at least a portion of the information matches the shopping history associated with the retail store, for consumer, and providing an offer to consumer, through the application running in the client device, of a product in the retail store. A system and a non-transitory, computer readable medium storing instructions to perform the above method are also provided.
    Type: Grant
    Filed: January 3, 2022
    Date of Patent: April 9, 2024
    Assignee: Catalina Marketing Corporation
    Inventors: Kevin Hunter, Joshua Herzig-Marx, Benjamin S. Sprecher, Mark Bees
  • Patent number: 11651381
    Abstract: A method including retrieving a product information from a database is provided. The method includes associating the product information with multiple classification values, forming a vector associated with a consumer product. The classification values form coordinates of the vector in a vector space that comprises multiple vectors associated with multiple consumer products. The method includes determining a cluster in the vector space, including at least one vector selected according to a relative distance within a cluster boundary. The method includes selecting a discriminator vector from a vector difference between a first vector in a first cluster in the vector space and a second vector in a second cluster in the vector space and identifying a new consumer product associated with a new vector that is formed by adding the discriminator vector to a third vector from the vector space, the third vector associated with a known consumer product.
    Type: Grant
    Filed: January 10, 2022
    Date of Patent: May 16, 2023
    Assignee: Catalina Marketing Corporation
    Inventor: Benjamin S. Sprecher
  • Patent number: 11636534
    Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
    Type: Grant
    Filed: November 8, 2021
    Date of Patent: April 25, 2023
    Assignee: Catalina Marketing Corporation
    Inventors: Zubin Singh, Benjamin S. Sprecher, Ankur Agarwal, Mykola Markov, Kirk Dikun, Tony Mou
  • Patent number: 11587158
    Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
    Type: Grant
    Filed: November 8, 2021
    Date of Patent: February 21, 2023
    Assignee: CATALINA MARKETING CORPORATION
    Inventors: Zubin Singh, Benjamin S. Sprecher, Ankur Agarwal, Mykola Markov, Kirk Dikun, Tony Mou
  • Publication number: 20220207542
    Abstract: A method including retrieving a product information from a database is provided. The method includes associating the product information with multiple classification values, forming a vector associated with a consumer product. The classification values form coordinates of the vector in a vector space that comprises multiple vectors associated with multiple consumer products. The method includes determining a cluster in the vector space, including at least one vector selected according to a relative distance within a cluster boundary. The method includes selecting a discriminator vector from a vector difference between a first vector in a first cluster in the vector space and a second vector in a second cluster in the vector space and identifying a new consumer product associated with a new vector that is formed by adding the discriminator vector to a third vector from the vector space, the third vector associated with a known consumer product.
    Type: Application
    Filed: January 10, 2022
    Publication date: June 30, 2022
    Inventor: Benjamin S. SPRECHER
  • Publication number: 20220122114
    Abstract: A method, including receiving, from a consumer, a client device identification though an application running in a client device, is provided. The method includes matching the client device identification with a loyalty card for a retail store, identifying a shopping history for consumer, associated with the retail store, in a database, based on the loyalty card, and requesting, through the application, an information from consumer, based on the shopping history. The method further includes verifying the identity of consumer when at least a portion of the information matches the shopping history associated with the retail store, for consumer, and providing an offer to consumer, through the application running in the client device, of a product in the retail store. A system and a non-transitory, computer readable medium storing instructions to perform the above method are also provided.
    Type: Application
    Filed: January 3, 2022
    Publication date: April 21, 2022
    Inventors: Kevin Hunter, Joshua Herzig-Marx, Benjamin S. Sprecher, Mark Bees
  • Publication number: 20220067823
    Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
    Type: Application
    Filed: November 8, 2021
    Publication date: March 3, 2022
    Inventors: Zubin SINGH, Benjamin S. SPRECHER, Ankur AGARWAL, Mykola MARKOV, Kirk DIKUN, Tony MOU
  • Publication number: 20220058728
    Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
    Type: Application
    Filed: November 8, 2021
    Publication date: February 24, 2022
    Inventors: Zubin SINGH, Benjamin S. SPRECHER, Ankur AGARWAL, Mykola MARKOV, Kirk DIKUN, Tony MOU
  • Patent number: 11222347
    Abstract: A method including retrieving a product information from a database is provided. The method includes associating the product information with multiple classification values, forming a vector associated with a consumer product. The classification values form coordinates of the vector in a vector space that comprises multiple vectors associated with multiple consumer products. The method includes determining a cluster in the vector space, including at least one vector selected according to a relative distance within a cluster boundary. The method includes selecting a discriminator vector from a vector difference between a first vector in a first cluster in the vector space and a second vector in a second cluster in the vector space and identifying a new consumer product associated with a new vector that is formed by adding the discriminator vector to a third vector from the vector space, the third vector associated with a known consumer product.
    Type: Grant
    Filed: June 20, 2018
    Date of Patent: January 11, 2022
    Assignee: Catalina Marketing Corporation
    Inventor: Benjamin S. Sprecher
  • Patent number: 11216837
    Abstract: A method, including receiving, from a consumer, a client device identification though an application running in a client device, is provided. The method includes matching the client device identification with a loyalty card for a retail store, identifying a shopping history for consumer, associated with the retail store, in a database, based on the loyalty card, and requesting, through the application, an information from consumer, based on the shopping history. The method further includes verifying the identity of consumer when at least a portion of the information matches the shopping history associated with the retail store, for consumer, and providing an offer to consumer, through the application running in the client device, of a product in the retail store. A system and a non-transitory, computer readable medium storing instructions to perform the above method are also provided.
    Type: Grant
    Filed: December 31, 2018
    Date of Patent: January 4, 2022
    Assignee: Catalina Marketing Corporation
    Inventors: Kevin Hunter, Joshua Herzig-Marx, Benjamin S. Sprecher, Mark Bees
  • Patent number: 11170435
    Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
    Type: Grant
    Filed: January 25, 2018
    Date of Patent: November 9, 2021
    Assignee: Catalina Marketing Corporation
    Inventors: Zubin Singh, Benjamin S. Sprecher, Ankur Agarwal, Mykola Markov, Kirk Dikun, Tony Mou
  • Publication number: 20190205915
    Abstract: A method, including receiving, from a consumer, a client device identification though an application running in a client device, is provided. The method includes matching the client device identification with a loyalty card for a retail store, identifying a shopping history for consumer, associated with the retail store, in a database, based on the loyalty card, and requesting, through the application, an information from consumer, based on the shopping history. The method further includes verifying the identity of consumer when at least a portion of the information matches the shopping history associated with the retail store, for consumer, and providing an offer to consumer, through the application running in the client device, of a product in the retail store. A system and a non-transitory, computer readable medium storing instructions to perform the above method are also provided.
    Type: Application
    Filed: December 31, 2018
    Publication date: July 4, 2019
    Inventors: Kevin Hunter, Joshua Herzig-Marx, Benjamin S. Sprecher, Mark Bees
  • Publication number: 20180365718
    Abstract: A method including retrieving a product information from a database is provided. The method includes associating the product information with multiple classification values, forming a vector associated with a consumer product. The classification values form coordinates of the vector in a vector space that comprises multiple vectors associated with multiple consumer products. The method includes determining a cluster in the vector space, including at least one vector selected according to a relative distance within a cluster boundary. The method includes selecting a discriminator vector from a vector difference between a first vector in a first cluster in the vector space and a second vector in a second cluster in the vector space and identifying a new consumer product associated with a new vector that is formed by adding the discriminator vector to a third vector from the vector space, the third vector associated with a known consumer product.
    Type: Application
    Filed: June 20, 2018
    Publication date: December 20, 2018
    Inventor: Benjamin S. SPRECHER
  • Publication number: 20180336625
    Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.
    Type: Application
    Filed: January 25, 2018
    Publication date: November 22, 2018
    Inventors: Zubin SINGH, Benjamin S. SPRECHER, Ankur AGARWAL, Mykola MARKOV, Kirk DIKUN
  • Publication number: 20180336597
    Abstract: A method including receiving, in a dynamic creative rendering server, a request from a browser or mobile application, the request directed to an ad-creative display, is provided. The method also includes determining an identifier for the mobile device from a publisher website or application accessible to the mobile device, providing the identifier to an advertisement engine, and correlating the identifier with a frequent shopper identification in a lookup table in the advertisement engine, the frequent shopper identification associated with a retailer. The method also includes receiving a playlist including a structured content, processing the structured content and pushing the playlist including the structured content into the browser or mobile application. A system for performing the above method is also provided.
    Type: Application
    Filed: January 25, 2018
    Publication date: November 22, 2018
    Inventors: Zubin SINGH, Benjamin S. SPRECHER, Kirk DIKUN, Terrance SNYDER, Mattias VAN LOOVEREN
  • Publication number: 20180144364
    Abstract: Methods are provided for accomplishing computer-implemented methods of real-world conversion tracking.
    Type: Application
    Filed: November 21, 2017
    Publication date: May 24, 2018
    Inventor: Benjamin S. Sprecher