Abstract: Techniques and structures are disclosed relating to the rental of vehicles owned by different owners (i.e., a peer to peer vehicle network). Each owner may have his or her own set of rental criteria associated with a particular vehicle. Prospective drivers may have to meet (or choose from) this criteria to be able to rent a vehicle. Drivers may be able to choose a vehicle for rent based on a distance from one or more vehicles (e.g., closer vehicles are displayed higher in search results), price, or other factors. Messages and alerts may be exchanged between a server that implements a vehicle rental system and owner, driver, and/or vehicle computing devices. Location information about the vehicles is collected at the server, and a driver may be able to see the actual location of a vehicle for an upcoming rental. Vehicles may be remotely unlocked so that a driver can use the vehicle with keyless entry.

Abstract: Techniques and structures are disclosed relating to rental of vehicles, which may be owned by different owners. Each owner may have his or her own set of rental criteria associated with a particular vehicle, which prospective renters may have to meet to be able to rent the particular vehicle. Vehicles may be determined to be for rent based on a distance to a renter, price, and other factors. Messages and alerts may be exchanged between a server and an owner, renter, and/or vehicle computing device. Location information about vehicles is collected, and may be associated with particular drivers. Historical information and other data may be used to predict driver destinations. Targeted advertisements may be sent to renters based on predicted destinations, demographic information, or other information. In some embodiments, targeted advertisements are based on social networking website data. Vehicles may also be remotely located through the use of a horn and/or lights.