Abstract: Techniques for proof-of-viewing (POV) are described herein. In accordance with various embodiments, server(s) used by parties interested in tracking POV register media content items in a blockchain, receive a request to view a media content item of the media content items from a client, generate an intent object indicating the request to view the media content item by the client, and record the intent object in the blockchain. A server for reporting POV receives, from the client, a request for at least a portion of a media content item, where the intent object is embedded in the request, sends at least the portion of the media content item to the client and reports to the blockchain to cause the blockchain to record the intent object and an intent state in the blockchain based on sending at least the portion of the media content item to the client.

Abstract: Techniques for media content view reporting for reward granting are described herein. In accordance with various embodiments, server(s) prepare a media content item embedded with multiple parts of a key, where the key is associated with proof of viewing the media content item at a client device during a playback session. The server(s) cause the client device to decode the media content item to obtain the multiple parts during the playback session. The server(s) also receive an indication of the client device having accumulated a set of the multiple parts as proof of viewing. The client device receives the parts embedded media content item and decodes the media content item during the playback session. The client device also extracts and accumulates the multiple parts. The client device additionally sends an indication indicating having accumulated a set of the multiple parts as proof of viewing.

Abstract: Techniques for media content view reporting for reward granting are described herein. In accordance with various embodiments, server(s) prepare a media content item embedded with multiple parts of a key, where the key is associated with proof of viewing the media content item at a client device during a playback session. The server(s) cause the client device to decode the media content item to obtain the multiple parts during the playback session. The server(s) also receive an indication of the client device having accumulated a set of the multiple parts as proof of viewing. The client device receives the parts embedded media content item and decodes the media content item during the playback session. The client device also extracts and accumulates the multiple parts. The client device additionally sends an indication indicating having accumulated a set of the multiple parts as proof of viewing.