Abstract: A system and method are disclosed for automatically detecting associations between particular sets of search criteria, such as particular search strings, and particular items. Actions of users of an interactive system, such as a web site, are monitored over time to generate event histories reflective of searches, item selection actions, and possibly other types of user actions. An analysis component collectively analyzes the event histories to automatically identify and quantify associations between specific search strings (or other types of search criteria) and specific items. As part of this process, a decay function reduces the weight given to a post-search item selection event based on intervening events that occur between the search event and the item selection event.

Abstract: A system and method are disclosed for automatically detecting associations between particular sets of search criteria, such as particular search strings, and particular items. Actions of users of an interactive system, such as a web site, are monitored over time to generate event histories reflective of searches, item selection actions, and possibly other types of user actions. An analysis component collectively analyzes the event histories to automatically identify and quantify associations between specific search strings (or other types of search criteria) and specific items. As part of this process, a decay function reduces the weight given to a post-search item selection event based on intervening events that occur between the search event and the item selection event.

Abstract: A system, method, and computer-readable medium for request routing based on client location information are provided. A content delivery network service provider receives a DNS query from a client computing device. The DNS query corresponds to a resource identifier for requested content from the client computing device. The content delivery network service provider transmits an alternative resource identifier in response to the client computing device DNS query. The alternative resource identifier is selected as a function of client location information. The client location information is obtained from information corresponding to a mapping of at least partial IP addresses to known locations. The client computing device then issues a second DNS query to the same content delivery network service provider.