Abstract: A system for marketing real estate includes a venue, such as an open house, containing potentially interested and qualified real estate buyers controlled by a venue operator. A data gathering means, such as a computer terminal, controlled by a supplier of goods or services to the real estate industry or a promoter, permits the buyers to enter contact and real estate preference information into a database. The contact information includes the buyer's name, address, telephone and facsimile numbers, e-mail address and times to be reached. The real estate preference information includes the buyer's desired location, building size, lot size, number of rooms of a particular specification, climate control features, other building features, lot features and location features. The system yields customer contacts that result from information entered into the terminal.