Abstract: The present invention generally relates to systems and methods for providing and building dynamic and adaptable workflows. The present invention moves away from static workflows, such as marketing campaigns that focus on a brand or product, and allows workflows that are generic to a class of subjects (e.g. a consumer, a work order, an automobile, etc.), and permits the workflows to be tailored to the specific subject type and its states. The present invention provides tools for building and simulating one or more scenarios that address a specific subject prior to its launch, and also provides tools for executing and monitoring the workflows according to the one or more scenarios. The present invention provides a way to interface with several external services and data intelligently in order to establish an efficient environment with multiple workflows for each subject type.