Abstract: The present document describes a system and method for online selling of products appearing in a video production on a first display, such as a TV. The products appearing in the video production which are for sale are listed in a script. The script is provided to the second display device separate and physically distinct from the first display. The second display device generates a selection icon giving the user the option to make a product selection. The products selected by the user may be saved in a list for a later checkout. The script may be synchronized with the video production so that the selection icon of a certain product appears in synchronization with an event in the video production. In an embodiment, the selection icon is generated as the product appears on the first display.