Patents by Inventor Benoit Jehanno

Benoit Jehanno has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamically modifying activation behavior of a computerized graphical advertisement display
    Patent number: 10922715
    Abstract: A server computing device receives a request for graphical display source code for a computerized graphical advertisement display. The server generates the source code comprising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client determines whether the user intended to activate the display via the captured event, based upon characteristics of the user interaction event, characteristics of the computerized graphical advertisement display, characteristics of the client computing device, and an interaction history with other graphical advertisement displays. The client selects an activation behavior in the source code based upon the determination.
    Type: Grant
    Filed: April 26, 2019
    Date of Patent: February 16, 2021
    Assignee: Criteo SA
    Inventors: Thomas Delayen, Benoit Jehanno, Marc Dousset
  • DYNAMICALLY MODIFYING ACTIVATION BEHAVIOR OF A COMPUTERIZED GRAPHICAL ADVERTISEMENT DISPLAY
    Publication number: 20200342494
    Abstract: A server computing device receives a request for graphical display source code for a computerized graphical advertisement display. The server generates the source code comprising a plurality of activation behaviors for the display, where upon generation the display is associated with a default activation behavior. A client computing device and captures a user interaction event for the display, the user interaction event associated with a user. The client determines whether the user intended to activate the display via the captured event, based upon characteristics of the user interaction event, characteristics of the computerized graphical advertisement display, characteristics of the client computing device, and an interaction history with other graphical advertisement displays. The client selects an activation behavior in the source code based upon the determination.
    Type: Application
    Filed: April 26, 2019
    Publication date: October 29, 2020
    Inventors: Thomas Delayen, Benoit Jehanno, Marc Dousset