Abstract: The invention relates to a label comprising an electronic chip for applying to a bottle of liquid, said label comprising; a first layer (S), called a support layer (S), a second layer (E), called an electronic chip layer (E), comprising at least an electronic chip and an antenna connected to the electronic chip, and a third layer (P), called customization layer (P), in which each layer (S, E, P) has two faces, and the three layers (S, E, P) are placed one above the other in a stacking direction, and in which the customization layer (P) comprises at least one sublayer (C5), called metal sublayer (C5), made of a metal material, the thickness of the metal sublayer (C5) along the stacking direction being less than or equal to 35 ?m.