Abstract: Provided are methods and systems for setting up geo fences and dynamically delivering particular digital media content based on these geo fences. A method may involve providing information corresponding to a specific geographic location and identifying a virtual geographical boundary around that location, for example, by adjusting position of the sliding bar. An interactive map may be used to illustrate location and boundary of the created geo fence and to specify some characteristics of that geo fence right on the map. Multiple common geo fences may be simultaneously created for different locations. Each geo fence may be associated with a token, which is incorporated into each subset of digital media content. Such tokens allow selecting and sending a particular subset to a subscriber device when the device enters a geographic area associated with a certain geo fence. Therefore, a subscriber device receives dynamically updated information based on its location.