Abstract: Lead-in apparatus for positioning sheet stock for feed along a generally straight path to an intermittent operation press or the like, including a lead-in roll assembly and a stock brake assembly to respectively maintain the stock relatively steady and provide it with a frictional drag as it advances towards the press. The lead-in roll assembly includes a first roll over which the stock is adapted to pass and a second roller under which the stock passes. The second roller is journaled between the spaced arms of a bracket pivotally mounted on the axis of the first roller whereby the height of the second roller may be readily adjusted relative to the first roller and the strip stock passing therebetween. The brake assembly includes upper and lower friction brakes which impart the desired frictional drag to the sheet stock when positioned in their closed attitude.