Abstract: A cupholder assembly is adapted for use in a vehicle for supporting containers. The cupholder assembly includes a housing having a receiving aperture formed therein. A tray is slidably connected within the receiving aperture for sliding movement between storage and use positions. The first and second cupholder arms are pivotally connected to the tray for pivotal movement between fully extended and fully retracted positions. Each cupholder arm includes a side wall for supporting a side of a container. Pivotal movement of each cupholder arm with respect to the tray is sufficiently frictionally inhibited to facilitate infinite adjustment of the cupholder arms between the fully extended and fully retracted positions for supporting containers of various sizes. The frictional inhibition is facilitated by a pinching structure in cooperation with a rubber portion on each cupholder arm.