Abstract: A molded plastic watch strap has an attachment end which includes a full loop adapted to be centrally positioned between the spaced lugs of a watch case and to receive a transverse connector bar for attachment to the lugs, upper loop extensions projecting toward the lugs from opposite sides of the central loop and defining lateral enclosures with open bottoms, and a pair of resilient legs attached to the wrist-side of the strap and terminating in auxiliary full loops adapted to be received at least partially in the lateral enclosures on opposite sides of the central loop. The auxiliary full loops receive the ends of the connector bar and can be moved inwardly or outwardly as a result of the resilience of the legs to adjust to different lug spacings. The auxiliary full loops are each sized so that there is some overlap relative to the upper loop extensions even when the auxiliary loops are extended to accommodate the maximum lug spacing, to thereby completely hide the connector bar from view.