Patents by Inventor Bernhard M. H. Runge

Bernhard M. H. Runge has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Manipulating a data source using a graphical user interface
    Patent number: 7281218
    Abstract: A target audience for a marketing campaign is selected using a graphical user interface. A first graphical representation of a customer data attribute is dragged from a first window and dropped in a second window. A second graphical representation of a customer data attribute is dragged near the graphical representation of an initial profile that is created in the second window in response to the dropping of the first graphical representation. The second graphical representation is dropped in an action area presented when the second graphical representation is dragged near the graphical representation of the initial profile.
    Type: Grant
    Filed: October 30, 2002
    Date of Patent: October 9, 2007
    Assignee: SAP AG
    Inventors: Bernhard M. H. Runge, Adam Korman, Robert Lee
  • Creating and monitoring automated interaction sequences using a graphical user interface
    Publication number: 20040088208
    Abstract: Automated interaction sequences for interactions with a target group during a marketing campaign are created and monitored using a graphical user interface. A received user input graphically creates an interaction sequence that has one or more actions associated with a target group. The interaction sequence is executed to cause performance of the actions in an automated manner. Responses to the actions are automatically processed.
    Type: Application
    Filed: October 30, 2002
    Publication date: May 6, 2004
    Inventors: Bernhard M. H. Runge, Melissa Hostetler, Deborah Rodgers, Elizabeth Bacon