Abstract: The invention relates to a method of producing titanium oxide coatings and also to articles, in particular lamps, lights or optical elements having said coating. In order to develop a method of the generic type such that the coating with rutile is considerably simplified, and to be able to carry it out at lower process temperatures, and also to find suitable surfaces for coating in this way, the invention proposes that the coating be deposited, with the rutile structure being obtained, on the surface of the substrate that is to be coated, at an oxygen partial pressure p which can be defined, by sputtering, at a deposition temperature of 100 to 300° C. from a titanium target.