Abstract: An improved fishing lure head has an outer shell with a smooth, curved outer surface and a through-hole for passing a leader line therethrough, an interior that is hollow, and a rearward open end leading into a cavity which provides a volume for holding a leading end of a soft plastic lure therein. Preferably, the front end of the shell has a weighted portion with a hole or aperture for passing the leader line therethrough. A soft plastic lure is threaded on a hook and leader line and pulled into the cavity of the shell where it is strongly held by suction forces created by press fitting into the cavity. Retention of the lure in the cavity may be further reinforced by providing a retainer ring at the rearward open end of the shell.