Abstract: The process for obtaining juice, especially apple juice, from a mash obtained by crushing cells is free of enzymatic or biochemical processing steps for removal of pectins and performs the juice extraction continuously. The fluid phase obtained from the mash in a continuous centrifugation process and the foam combined with pectin components floating on it are separated from each other, advantageously by a vibrating screen. This process and eventual subsequent downstream separation steps, including for example removal of residual cellulose fibrous fractions from the fluid phase by centrifugal decantation, must be completed before the reaction of pectin with oxygen begins. An apparatus for performing this process is also described.