Abstract: A method for providing interactive functionality in conjunction with delivery of televised content has a plurality of operations. An operation is performed for receiving a request from a television service subscriber. The request communicates a desire of the television service subscriber for being provided interactive subscriber functionality in conjunction with the subscriber viewing televised content. An operation is performed for associating the subscriber with a community of other subscribers in response to receiving the request. Such associating is performed dependent upon the televised content and profile information of the subscriber and the televised content is accessible by all of the other subscribers. In response to performing such associating, an operation is performed for offering interactive functionality to the subscriber. The interactive functionality corresponds to the televised content and is selected from available interactive functionality dependent upon the televised content.