Abstract: A discount coupon organizer for storing and displaying discount coupons redeemable at grocery stores including a breakback notebook having a back and two (2) sides and configured when in an open condition to fit within the child's seat of a grocery shopping cart. A multi-ring structure is mounted to the notebook and a plurality of plastic sheets are supported on the ring structure. Each of the plastic sheets is provided on both sides with a plurality of clear plastic pockets for receiving and viewing discount coupons. The binder sides and back are divided into upper and lower portions which are at least partially foldable upon each other. The ring structure is secured only to the upper portion of the back and a strap is connected to a lower portion of the ring structure and to the lower portion of the binder to limit the movement between the upper and lower portions of the binder and thus to provide structure for enabling the binder to be self-supporting on a level surface.