Abstract: A cosmetic bag or case is provided for carrying cosmetic articles and the like. The bag can be any shape or size. The illustrated bag includes a top cover and a bottom cover, which can be hinged together. These covers can be made of plastic, cloth, or some other suitable, flexible or rigid material. A hook and loop strap member extends across at least part of this cover on the interior of the bag. A second hook and loop strap is adapted for mating engagement with the first strap. Padding is located adjacent the hook and loop straps. When a cosmetic article is secured between the first and second hook and loop straps, the article resiliently and frictionally engages the padding, and is thus retained in a substantially immobile position within the cosmetic bag.