Patents by Inventor Bhanu Narasimhan

Bhanu Narasimhan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • AUTOMATION PREVIEW
    Publication number: 20180012252
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.
    Type: Application
    Filed: May 18, 2012
    Publication date: January 11, 2018
    Applicant: GOOGLE INC.
    Inventors: Prabhu Balasubramanian, Bhanu Narasimhan, Alison B. Miller, Alena R. Fong, Nikhil Bakshi, Ilya Netchitailo, Jiaqi Yu, Varouj A. Chitilian, Chetan Patel
  • AUTOMATED SCRIPT-BASED RULE EXECUTION FILTERING
    Publication number: 20170169466
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.
    Type: Application
    Filed: July 7, 2016
    Publication date: June 15, 2017
    Inventors: Prabhu Balasubramanian, Bhanu Narasimhan, Alison B. Miller, Alena R. Fong, Nikhil Bakshi, Ilya Netchitailo, Jiaqi Yu, Varouj A. Chitilian, Chetan Patel
  • FULL VALUE CALCULATOR FOR CONVERSIONS
    Publication number: 20170017988
    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.
    Type: Application
    Filed: June 6, 2014
    Publication date: January 19, 2017
    Inventors: Vishal Goenka, Conrad Wai, Bhanu Narasimhan, Surojit Chatterjee, Jyotirmaya Manoj Akkad, Atul Bhandari, Alexandra Baugher, Shibani Sanan, Hidetoshi Muta
  • ADVERTISER CAMPAIGN SCRIPTING
    Publication number: 20160307228
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.
    Type: Application
    Filed: May 18, 2012
    Publication date: October 20, 2016
    Applicant: GOOGLE INC.
    Inventors: Prabhu Balasubramanian, Bhanu Narasimhan, Alison B. Miller, Alena R. Fong, Nikhil Bakshi, Ilya Netchitailo, Jiaqi Yu, Varouj A. Chitilian, Chetan Patel
  • ADVERTISER CAMPAIGN SCRIPTING
    Publication number: 20160307229
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.
    Type: Application
    Filed: May 18, 2012
    Publication date: October 20, 2016
    Applicant: GOOGLE INC.
    Inventors: Prabhu Balasubramanian, Bhanu Narasimhan, Alison B. Miller, Alena R. Fong, Nikhil Bakshi, Ilya Netchitailo, Jiaqi Yu, Varouj A. Chitilian, Chetan Patel
  • SYSTEMS AND METHODS OF NODULAR CONTENT SERVING
    Publication number: 20150206180
    Abstract: Systems and methods of the present disclosure are directed generally to serving content items via a hierarchical content node structure. More specifically, systems and methods of the present disclosure facilitate generating several content nodes using content data (e.g., bids, budget, content items, keywords, etc.), organizing the content nodes in a custom hierarchy that includes the content nodes, and selecting a content item of a content node to provide as a candidate for display on a user device.
    Type: Application
    Filed: October 11, 2013
    Publication date: July 23, 2015
    Applicant: Google Inc.
    Inventors: Vidya Iyer, Dan Halem, John Fitzpatrick, Manish Gupta, Sujata Kosalge, Karen Yao, Bhanu Narasimhan