Abstract: A method for creating a comprehensive profile of one or more customers of an organization is provided. The method comprises generating a demographic profile of a customer selected by the organization. The method further comprises generating psychographic profiles and network activity profiles of one or more users of one or more social networks. The generated psychographic profiles and network activity profiles are updated by analyzing them at predetermined intervals of time. The updated psychographic profiles and network activity profiles of each user is then matched with the demographic profile of the selected customer, such that a successful match indicates presence of the selected customer on the one or more social networks. Finally, the comprehensive profile of the selected customer is created by analyzing the demographic profile, the psychographic profile and the network activity profile, the updated psychographic profile and the network activity profile of the selected customer.

Abstract: A computer-implemented method and a system for identifying one or more enterprise risks emanating from one or more social networks are provided. In various embodiments of the present invention, interaction data of one or more users of the one or more social networks are aggregated. The aggregated interaction data and one or more predefined keywords relating to the one or more enterprise risks are employed to identify one or more communities of users interacting in a predetermined time period. One or more non-active users are iteratively eliminated from the one or more communities and interaction data of remaining users are analyzed for identifying the one or more enterprise risks.