Abstract: An approach to improve the quality of a presentation. An audio or a video recording of a presentation, presented with a selected topic, is translated to a textual transcript for processing. The textual transcript is divided into sections, comprising an opening, a body and a closing, associated with a story arc. The sections are analyzed based on a rubric prepared by an expert on the provided topic. Section scores and recommendations, based on the analysis, are provided to the presenter and optionally, the presenter can send the presentation to a reviewer for approval.