Abstract: A method for member profile maintenance in a multi-site membership arrangement of two or more affiliate clubs, the member profile including a plurality of member data fields, the method including associating the member profile with a home club and storing the member profile on a home database at the home club, replicating the member profile to one or more affiliate databases at one or more affiliate clubs, and synchronizing information stored on the plurality of member data fields of the member profile between the home database and the one or more affiliate databases upon activation of an update mechanism.

Abstract: A method for e-mail marketing includes the steps of (a) storing member information in a member database on a server, the member information including a set of member data fields; (b) selecting a subset of the member data fields; (c) providing the subset of member data fields to a third-party e-mail marketing service provider, wherein third-party e-mail service marketing provider stores the subset of member data fields in a distribution database; and, (d) distributing e-mail marketing material to one or more members using services provided by the third-party e-mail marketing service provider.