Abstract: A snap-hook (34) is set into a hook channel portion (68, 70, 72) of a hook holder (40). The hook holder (40) is secured to one end of an elongated handle (38). A holding arm (76) is pivotally (by bolt 84) attached to the hook holder (40) and holding arm (76) includes a hook (86) which engages (at 88) the snap finger (48) of the hook (34). A finger (90) extends from hook holder (40) into the eye (44) of the snap-hook (34). A user (U) picks up the handle (38) distal the hook holder (40) and uses the handle (38) to move the hook (34) into engagement with a bow eye (28) or the like. Contact of the bow eye (28) and the snap finger (48) moves the holding arm (76) out of holding engagement with the snap finger (48). The bow eye (28) enters into the hook throat (52). The hook (34) becomes engaged with the bow eye (28). The hook (34) also becomes free from the holding arm (76). This allows easy movement of the hook holder (40) away from the hook (34).