Patents by Inventor Bill Hodack

Bill Hodack has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for optimizing an electronic advertising campaign based on organic content
    Patent number: 8341047
    Abstract: A system and method for optimizing an electronic advertising campaign based on organic content by determining organic content of an advertising venue display, determining an organic display parameter for an advertisement based on organic content of the display, and adjusting one or more advertising parameters based at least in part on the organic display parameter. The advertising parameters may comprise one or more keywords, one or more advertising venues, one or more placement values, the content of the advertisement, or any other parameter.
    Type: Grant
    Filed: July 25, 2008
    Date of Patent: December 25, 2012
    Assignee: Metrix4Media, LLC
    Inventors: Doug Furney, Bill Hodack, Todd Crandell, Mike Shell