Patents by Inventor Bill Lott

Bill Lott has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 8010432
    Abstract: Methods, systems, and products auction search terms in a search engine. Orders from customers are received, and a search term associated with the orders is determined. When an auction for the search term is conducted, an amount of a bid for the search term is determined and submitted to the auction for a position on a search result list for the search engine. A minimum level of traffic is then delivered to a customer website.
    Type: Grant
    Filed: December 21, 2009
    Date of Patent: August 30, 2011
    Assignee: AT&T Intellectual Property I, L. P.
    Inventors: Charles Stubbs, Laurie Scholl, Derek Talbot, Matthew Mulqueen, Bill Lott, W. Braxton Caswell, Jr., Neil Salvage
  • Publication number: 20100094725
    Abstract: Methods, systems, and products auction search terms in a search engine. Orders from customers are received, and a search term associated with the orders is determined. When an auction for the search term is conducted, an amount of a bid for the search term is determined and submitted to the auction for a position on a search result list for the search engine. A minimum level of traffic is then delivered to a customer website.
    Type: Application
    Filed: December 21, 2009
    Publication date: April 15, 2010
    Inventors: Charles Stubbs, Laurie Scholl, Derek Talbot, Matthew Mulqueen, Bill Lott, W.B. Caswell, JR., Neil Salvage
  • Patent number: 7672885
    Abstract: A consolidated purchasing system for search term auctions is provided. The system typically includes receiving logic, analyzing logic, and purchasing logic. The receiving logic receives orders from customers. The analyzing logic receives and consolidates the plurality of orders, analyzes a dynamic auction for search terms on a search engine, and determines search terms upon which to bid and an amount to bid for the search terms. The determination of the amount to bid on the search terms is in response to a budget and an expected return on the search terms. The purchasing logic receives instructions from the bidding logic and bids on the search terms in the dynamic auction, wherein the cost of a position on a search result list for the search engine changes in response to input from auction participants. Other systems and methods are also provided.
    Type: Grant
    Filed: August 31, 2004
    Date of Patent: March 2, 2010
    Assignee: AT&T Intellectual Property I, L. P.
    Inventors: Charles Stubbs, Laurie Scholl, Derek Talbot, Matthew Mulqueen, Bill Lott, W. Braxton Caswell, Jr., Neil Salvage
  • Publication number: 20050209919
    Abstract: A targeted consumer traffic delivery system is provided. The system typically includes initial procurement logic, monitoring logic, and optimization logic. The initial procurement logic purchases paid inclusions and cost per click keywords for a website on a search engine in response to an initial expectation level. The monitoring logic gauges a traffic level on the website, the traffic being generated by said at least one search engine. The optimization logic increases or decreases traffic in response to the monitoring logic by including more or less universal resource locators for the website and using any of the pay for performance search engines. The optimization logic increases and decreases the traffic level to approximate the initial expectation level. Other systems and methods are also provided.
    Type: Application
    Filed: August 31, 2004
    Publication date: September 22, 2005
    Inventors: Charles Stubbs, Laurie Scholl, Derek Talbot, Matthew Mulqueen, Bill Lott, W. Caswell, Neil Salvage
  • Publication number: 20050209920
    Abstract: An internet pricing system is provided. The system typically includes purchasing logic, a traffic gauge, and optimization logic. The purchasing logic purchases paid inclusions and keywords for a customer website on a search engine. The purchase of paid inclusions and keywords is, in some embodiments, based on a flat-fee pricing plan purchased by the customer. The traffic gauge determines the flow of traffic to the customer website and provides a feedback metric. The optimization logic receives the feedback metric, and instructs the purchasing logic to adjust the paid inclusions and the keywords in response to the feedback metric in order to meet a requisite level of traffic according to the flat-fee pricing plan. Other systems and methods are also provided.
    Type: Application
    Filed: August 31, 2004
    Publication date: September 22, 2005
    Inventors: Charles Stubbs, Laurie Scholl, Derek Talbot, Matthew Mulqueen, Bill Lott, W. B. Caswell, Neil Salvage
  • Publication number: 20050209953
    Abstract: A consolidated purchasing system for search term auctions is provided. The system typically includes receiving logic, analyzing logic, and purchasing logic. The receiving logic receives orders from customers. The analyzing logic receives and consolidates the plurality of orders, analyzes a dynamic auction for search terms on a search engine, and determines search terms upon which to bid and an amount to bid for the search terms. The determination of the amount to bid on the search terms is in response to a budget and an expected return on the search terms. The purchasing logic receives instructions from the bidding logic and bids on the search terms in the dynamic auction, wherein the cost of a position on a search result list for the search engine changes in response to input from auction participants. Other systems and methods are also provided.
    Type: Application
    Filed: August 31, 2004
    Publication date: September 22, 2005
    Inventors: Charles Stubbs, Laurie Scholl, Derek Talbot, Matthew Mulqueen, Bill Lott, W. B. Caswell, Neil Salvage