Abstract: An apparatus for enhancing the light reflective properties of a sidewall of a pneumatic tire. The tire may include a pair of sidewalls radially extending from a central axis of rotation of the tire. The sidewalls may include an inner diameter and an outer diameter defining an external surface. At least one of the sidewalls may include an annular band formed on the external surface of the sidewall. The annular band may include a pair of spaced apart band edge surfaces, each including a first edge and a sinusoidal second edge that may help to reduce sidewall undulations and enhance the reflective properties of the sidewall, so that indicia formed on the annular band may be legible to a viewer. Additionally, the sidewalls may also include any type of indicia.