Abstract: An apparatus for displaying a bumper sticker on a vehicle, including a backing plate for attachment to a vehicle and a frame plate of generally the same shape lying in a plane parallel to the backing plate. The frame plate has a central opening therein. Bottom and side elements connect the backing plate and the frame plate together, leaving an open top. A bumper sticker holding plate is provided and is of such a size that it can have a flexible bumper sticker adhesively attached thereto so that when the bumper sticker holding plate with the bumper sticker attached thereto is inserted into the top of the open top, the bumper sticker will be displayed through the opening in the frame plate. Clips are provided for holding the bumper sticker holding plate in place. When it is desired to place a new bumper sticker onto the bumper sticker holding plate, such plate can first be removed to facilitate removing the old bumper sticker before the new one is attached thereto.