Abstract: A weight plate securing strap having a stretchable strip with a first end, a second opposite end, a first side, a post on the first end, and a plurality of apertures near the second opposite end. A first gripping flap is positioned at the first end and a second gripping flap is positioned at the second opposite end. The gripping flaps are also positioned on the first side. The gripping flaps are constructed so that fingers and thumbs of a user remain on the first side of the strip as the user grips the gripping flaps, stretches the strip around the barbell, and inserts the post into the aperture. The use of the gripping flaps thereby prevents the fingers and thumbs of the user from interfering with the insertion of the post through the aperture. The strip wound and stretched around the barbell creates high resistance to movement of the strip along the length of the barbell. The strip can be made in one piece and entirely of rubber.