Abstract: An improved tackle box for storing and transporting lures, particularly crank bait and stick bait, comprising a case having a magnetically attractive panel disposed therein. Removable hook receptacles are secured to the lures and have magnets disposed thereon for suspending the lures from the magnetically attractive panel. In the preferred embodiment, the case includes a pair of hinged lids covering opposed open sides, with each side and each lid having a magnetically attractive panel disposed therein. Additional containers for storing other items of tackle may also be magnetically secured to the panels. A plurality of lures may be selected by the user and temporarily secured to the exterior of the case for convenient access while fishing.